A12 THE NEW NEXT | Generate 〇
Founded in 2001, ADC STUDIO is the brainchild of Karen, a Graphic Design graduate from Australia's Griffith University, Queensland College of Art. She honed her skills at 4A advertising agencies in Singapore and Taiwan after graduation. ADC's Creative Director, Marco, boasts a background in Taiwan's 4A advertising industry, having worked with Dentsu Taiwan, JWT Taiwan, and United Communication Group. Over a decade of marketing and design experience catering to international luxury brands and the retail sector, ADC STUDIO has possessed a profound grasp of brand culture and consumer psychology. ADC STUDIO nurtures enduring client relationships built on trust and productive collaboration.
Established in 2019, U-Meadow Design is a team with architectural and curatorial expertise. Through collaboration with interdisciplinary experts over the years, U-Meadow Design has been the driving force behind numerous exhibition projects, partnering with brands and government entities. Rooted in open-mindedness and an insatiable curiosity for the world, U-Meadow treats spatial experiences as their canvas, expertly conveying brand philosophies and amplifying the volume of the message. While championing commercial brands, U-Meadow extends its scope to the broader spectrum of human and environmental concerns. By shedding the light on these subjects, U-Meadow Design aims to spark people's inspiration.
Karen Yang is a graduate of Graphic Design from Australia's Griffith University, Queensland College of Art. After graduation, she sharpened her skills in the advertising industry at 4A agencies in Singapore and Taiwan. As a founder of ADC Studio, her enduring partnerships with international brands have expanded over time. Evolving from visual design to brand management, she now offers comprehensive services in brand design and visual communication. She is also the creative mind behind Tools to Liveby, Staff Only Club, Liauide Ambre, Round Round, and me marche.
As the Design Director and Co-Founder of U-Meadow Design, and a graduate of the Department of Architecture at Tamkang University, Chiang Huang possesses years of experience in interior, architecture, and landscape design and has a keen eye for urban development. Her impressive portfolio boasts numerous iconic urban landscape design projects in Taiwan, garnering recognition both domestically and internationally. In addition to her expertise in multidisciplinary design, she is also a floral designer.
As the Head and Co-Founder of U-Meadow Design, Huang Shun-Chi holds a background in architecture from Yaming-Chiaotung University and a Bachelor's degree in mass communication. Transitioning from architectural design to exhibition curation, he actively brings designers and artists with diverse backgrounds together to address complex challenges and ideate solutions collaboratively with design thinking in mind. His mission is to craft harmonious and liberal design methodologies and organizations. He firmly believes that commerce, social welfare, and experiential design are interconnected.
在地合作(依筆畫排序)|
KOGA 許家陶器品、大謙堂 、合力酒業、安達窯 、和成HCG、社團法人新北市陶次瓦代代合作會 、祥鑫窯、陶聚、傑作陶藝、勝昌陶瓷、順陽玻璃有限公司、新太源、新旺集瓷、裕邦窯業、釉藥堂、福器製造所 、臺華窯 、樂陶陶 、璟琨有限公司
空間設計|草原市務所 U-Meadow & Partners Design Office
專案企劃|張櫻馨 Ying Sin CHANG、謝孟潔 Meng Jie HSIEH
主視覺設計|ADC STUDIO
主視覺攝影|水草攝影工作室 Herb Studio
展場視覺設計|越好計畫 a better office™
展覽平面攝影|有家攝影工作室 hem hem studio、林祐任 YOYO Studio、台灣設計研究院提供
展覽文案|陳冠帆 Millo CHEN、張櫻馨 Ying Sin CHANG
特別感謝|社團法人新北市陶次瓦代代合作會 Pottsware Yinggooo 、兆富宏業股份有限公司EVERCERA CO., LTD.、財團法人石材暨資源產業研究發展中心 Stone & Resource Industry R&D Center.、東星名石股份有限公司EAST STAR STONE CO., LTD.、同達大理石股份有限公司TungTa Marble、高陽益實業股份有限公司GAU YANG YI ENTERPRISE CO., LTD.、樂誠創意有限公司JOY Creative Studio、超義金屬有限公司 SUPER JUSTICE CO., LTD.、Verde 任意設計有限公司、奇鈺家居、NaKNak、永心鳳茶 Yonshin Tea & Cake Selection Bar
Relay is a team sport, a competitive endeavor achieved through collaboration.
The runners are lined up on the track, each bearing the history, culture, and craftsmanship that underpin Yingge's glory as the cornerstone of Taiwan's ceramic industry since the 1960s. From utensils to home decor and architectural elements, ceramics are deeply integrated into our lives. The weight of such a heritage has been passed down through generations, each fostering its own innovation and transformation along the passage. To pave the way for the next generation, design thinking is infused for journey onward for the future.